ALNayzak & UNICEF Regional Campaign

ALNayzak created Deal & Yalla Nekra2, two digital platforms that develop children’s learning, reading, and critical thinking skills. We had to promote each platform to parents in the Arab world, to ultimately increase website traffic and the number of users.

We asked ourselves, what do parents care about more than their children’s future?

Introducing, ‘when I grow up’.

A social media campaign telling the story of Dina, who wants to become an astronaut, and Yasser, who wants to become a programmer. We created a series of videos highlighting each platform’s features, urging parents to visit the websites to know more.

By the end of the campaign, parents realized that Dina, Yasser, and all children have big dreams, and that’s what Deal and Yalla Nekra2 are for.

The Results

• The campaign reached over 950,000 people in the region.
• Accumulated 89k video views.
• Brought together 12k visitors from Lebanon and 50k visitors from Egypt.