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In Ramallah alone, there are over 300 coffee shops, and a year ago, Coffee Lab was established and we were approached to make it stand out from the crowd.

We articulated the brand personality of Coffee Lab, and we knew exactly what we wanted Coffee Lab to be associated with. We identified our target audience groups and gathered insights that can resonate. Based on that, Our strategy and creative teams worked together to develop a solid marketing plan, amplified by creative ads that made an impact and triggered a reaction. 


The Results

  • Over 500k in reach.
  • 3.5% engagement rate on Instagram, the highest in the industry.
  • More than 60% increase in-store traffic.

January 1, 2020


Creative, Production, Strategy


Art, Business Development, Insights