Ministry of Agriculture

During the lockdown, the Ministry of Agriculture approached us to promote their new initiative “A million plants”, a social campaign targeting the Palestinian community. 

We created the first ‘at-home’ TVC and it was dispatched across local tv channels and the Prime Minister’s Official Facebook page.

The slogan “stay home, and plant” made the right impact, as 1 million plants were planted within 30 days of the campaign start date.