Unepasco products (Oxy Plus) are a new generation of ecologically non-toxic sanitizers and disinfectants. We were approached with the sole purpose of educating, and ultimately triggering selected target audiences to purchase the products. We worked on a 4-month campaign that reached over 1 million people and had 15,000 social media interactions. With the right combination of strategy and creativity, we were able to give the products an identity and associate it with day-to-day situations that all mothers can relate to.
April 1, 2020